The main challenge being faced by media and entertainment companies today is that of achieving personalization for better communication and connection with the target audience. Due to this many companies are struggling with problems like lower consumer acquisition, engagement, and retention.
Looking at the rising demand in the media and entertainment industry, some companies have designed chatbots to address this very issue. With the help of these chatbots, you can provide your consumers with the different facilities mentioned below:
- Your consumers can get personalized event/content/task recommendations
- The consumers can access the required content swiftly and seamlessly
- Get tasks including ticket booking or event registrations etc. done swiftly
- They can also get notifications for exclusive events or content updates
The other ways in which chatbots can help the companies providing media entertainment include Global broadcasting, Audience engagement, easy browsing, personalized alerts, and others.
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How chatbots are being used to provide personalized recommendations and facilitate social interactions
Conversational artificial intelligence is being used in many industries in the form of chatbots and the media and entertainment industry is no exception. Along with the dissemination of information along with advertising and promotion, AI-powered chatbots are fulfilling many applications in the fast-evolving scenario of the media and entertainment industry.
The use of AI-powered chatbots can boost the efficacy of communication in different areas of media and entertainment like many social media platforms and gaming platforms. Conversational chatbots don’t just enhance the user experience on social media channels and gaming platforms, but also provide a lot of data and information which can enable consumers to make informed decisions.
Examples of chatbots on popular social media platforms
The importance of social media cannot be denied in the progress of business along with encouraging global communication. Individuals and companies can reach out to others all over the world without much expense. It is difficult to imagine a world without social media today and this is the reason that artificial intelligence has been introduced into this medium as well.
The companies creating chatbots for social media platforms understand that many people using them are not so techno savvy and hence they make simple-to-use AI-powered chatbots. In fact, today there are more than 300,000 business chatbots that have been deployed by companies and individuals on Facebook alone. Of course, Facebook is not the only social media platform on which a chatbot like Talkative and Fave, etc. is being used.
Twitter is another platform where extensive use of chatbots can be seen. A Twitter chatbot should enhance the user experience and add value to each interaction. You should start simple, with a rules-based conversation that directs the user to the appropriate location. Twitter is unique in that it allows you to scale personalized engagements. Developing direct messages to support your socially driven marketing campaign.
Royal Dutch Airlines is one company that excels at using Twitter chatbots. When customers interact with their chatbot, it displays useful messages outlining their gates, departures, and other interesting points that can enhance their customers’ experience. Apart from benefits to businesses across the world, social media chatbots also provide a good method of entertainment to people who are simply looking to make friends across the globe and interact with them.
Currently, Instagram is one of the most popular social media platforms not just for businesses but also individuals. People are sharing their experiences in their daily lives from their workout and diet regimes to the playful antics of their pets. A chatbot for Instagram is a little different. Essentially, this bot will automate several of your Instagram account’s interactions such as comments, follows, direct messages, and likes in order for your account to appear in more people’s feeds. Your profile views will increase as you appear in more feeds, as will your website clicks and followers. People who send DMs will feel heard and appreciated, and it won’t take much time out of your day to set the chatbot to respond.
Benefits and limitations of chatbots on social media
Trying to find specific pieces of information on your website can be frustrating for users, especially if it’s their first time visiting and browsing. Chatbots can help with this problem. Your chatbot can quickly sift through all of the information on your website and find whatever content the user requires by asking a series of guided questions. Furthermore, chatbots can provide this service 24×7 without any extra cost to you. This reduces your costs while increasing customer satisfaction.
Chatbots like Botsufer, Botspice Fave, Messenger, etc. are being used by millions of social media users for a better experience in communicating with their contacts.
When it comes to business or personal communication, chatbots have some limitations as well. This is because even though they save money that you would pay to human agents, installing chatbots can be pretty expensive. Then again chatbots were designed to answer simple questions with facts. Due to the reason that chatbots have limited responses, they are frequently unable to answer multi-part questions or questions requiring decisions. This frequently results in the user being left without a satisfactory answer.
The other limitation is that normally it is a good practice to let the user know that they are dealing with a chatbot and not a real person. And if you do that then several users may be put off as they would prefer to chat with a live person. In spite of these limitations, AI-powered and mechanical learning-based chatbots are making quite a mark in the social media and entertainment industry.
Chatbots in gaming
Internet gaming is a multi-million dollar industry and has grown fast in recent years. This growth of the gaming industry is consistent even now and ever-new technologies are being applied to enhance the fun of gamers. Apart from most of us who have occasionally played games like Pokemon, there are serious gamers who bet thousands of dollars on games and for them, victory or defeat is serious business.
Needless to say, the gaming industry big-wigs are always on the lookout for advanced technology which will attract more and more gamers and AI-powered chatbots are one of them. In fact, artificial intelligence is actually transforming the gaming industry, just like other industries.
How chatbots are being used to enhance the gaming experience, such as providing in-game assistance for facilitating social interactions between players
The use of artificial intelligence is being used for the creation of interesting 3D characters which make the game more engrossing and enjoyable. Creating a 3D human-like character is a tough task, but AI makes it easier. Apart from this chatbots and virtual assistants are being used extensively in the gaming industry, for tasks ranging from providing customer support to creating voice-activated gaming consoles which are becoming very popular with gamers all over the world.
The use of AI chatbots is making gaming more and more realistic and mobile games can now be played instantly across several platforms and devices. Gamers aspire to create immersive stories in which each player is a character in the game, enhancing the player’s gaming experience. Such levels of responsiveness and depth will require advanced technology, and conversational AI will be what enables them to be able to provide such experiences to gamers in the future. Chatbots for gaming is thriving and will continue to do so in the future.
Examples of chatbots in gaming
Chatbots created by companies like Botspice, Mtalkz, Replika, Mydol, Wysa, etc. are making themselves popular due to the excellent design of the bots which provide an excellent experience to gamers. Of course, almost everyone using a mobile device knows about the popular workbots like Alexa, Siri, Google, etc. and now the creators of these bots are also trying to involve gaming actions in these work bots.
Benefits and limitations of chatbots in gaming
As new technologies are developed and introduced, they alter the gaming landscape as a whole, introducing new possibilities and opportunities for both developers and players. Chatbots are one such technology that is currently making waves in the world of online gaming. Chatbots are computer programs that simulate human conversation and have numerous potential applications in the gaming industry.
Chatbots have the potential to change the face of online gaming, particularly in crypto-currency casinos, by providing a more immersive experience for players. Chatbots can make it feel like you’re playing with real people by allowing you to interact with other players in-game.
Another way chatbots could impact online gaming is by giving players access to information and assistance that they would not otherwise have. Assume you’re stuck on a particularly difficult level of a game. Rather than searching through forums or asking your friends for assistance, you could simply ask a chatbot. The chatbot can then give you tips and advice on how to progress further in the game.
Limitations – As chatbots are codes, they do not have the ability to understand and determine the user’s emotions. As a result, they may be unable to determine whether the user with whom they are chatting is happy, agitated, or sad. As a result, the chatbot may appear emotionally insensitive. On the other hand, emotions play a significant role in gaming and due to this the gamers may feel they are talking to or chatting with a lifeless bot.
There is still a long way to go for chatbots in gaming and other industries to actually provide a completely simulated human-like experience to the user. With the help of multi-lingual and machine learning-enabled chatbots, the future is not far from where gamers and other users of chatbots in other industries will be able to interact with chatbots that understand their emotions as well.
Chatbots in other areas of media and entertainment
The chatbots were initially created simply to answer simple questions of users. However, like most technologies, they have evolved to an amazing level and are still evolving. This is the reason that almost 80% of businesses around the world have integrated artificial intelligence into their customer support and other functions.
How chatbots are being used in areas such as music, television, and film
We have already discussed the role of AI-powered chatbots in the social media and gaming industry. However, companies like Botspice, Engati, Imperson, Botcore, and many more are using bots in other areas of entertainment. For instance, they are currently being used in popular OTT platforms like Netflix, Hotstar, Spotify, Pandora, and many others.
Among the entertainment conglomerates that are currently incorporating brand sponsorship are:
- Television networks
- Sports groups
- Film production companies
- Music publishing companies
- Influential people on social media
- Publishers of video games
- E-Sports and other activities
Entertainment companies have developed sophisticated and effective methods of integrating their brands into various content platforms that are more effective than traditional direct advertising.
Chatbots can deliver a wide range of multimedia assets such as GIFs, images, HD quality video, audio files, custom emojis, and more. These brands can choose to directly sponsor entertainment events or, as previously discussed, go the route of discrete product placement surfaced directly within the content. Brands can even use specific messaging techniques via direct conversation flow, such as texting a hamburger emoji to activate a burger chain offer. The opportunities for brand sponsor integration are virtually limitless.
Chatbots have fueled the media and entertainment industries by delivering personalized content, new media opportunities, and increasing the effectiveness of communication on any platform. In this age of millennial viewers, consumers across digital channels have increased, there are different genres, time slots, and these are also available on the web via connected devices. Chatbots assist audiences in obtaining accurate information.
Benefits and limitations of chatbots in these areas
We have already discussed the benefits of chatbots in the areas of media, films, music, etc. and the only limitation seems to be the inability of artificial intelligence technology to simulate or even understand human emotions. All the areas discussed above are related to human emotions and if the chatbot that a user is chatting with, does not understand emotions then the user may feel let down.
Conclusion: Potential future developments and implications for the industry
Improvement in the area of AI-powered machine learning-enabled bots is consistently being undertaken. The time is not far when the chatbots and voice bots will be able to completely simulate human-like conversations with users. Hence we can see that what seemed to be a part of the imaginations of Sci-Fi movie-makers, has become a reality to a great extent and this highly advanced technology is improving consistently. Hence we can only expect better and more advanced AI and machine-learning chatbots which will give us the human-like behavior that we wish we could get from a machine.