Click To WhatsApp Ads

Imagine being able to communicate with your consumers as effortlessly as you would with a friend. In the age of technology, businesses are constantly seeking innovative methods to engage their customers. Click to WhatsApp ads is an efficient tool that may turn interested visitors into loyal customers with one tap. Using the familiar and easy-to-use WhatsApp platform, these ads offer a smooth link between curiosity and action. BotSpice understands the importance of personal communication and has developed a solid platform to assist businesses in properly utilising this tool. 

Whether you’re a startup looking to expand or an established business looking to strengthen relationships, WhatsApp click ads with BotSpice’s sophisticated AI will help you boost engagement. Read on to explore how to create, optimise, and use these ads for the best results.

The Power of Click to WhatsApp Ads

Ads that click to WhatsApp enable companies to include a “Send Message” button in their Facebook and Instagram advertisements. This is a call-to-action button that ad owners must define according to the campaign objective.

Here are a few examples:

• Book Appointment
• Register Now
• Raise a Ticket
• Buy Now

This button initiates a WhatsApp conversation, allowing direct and personal interactions between businesses and customers. This seamless integration improves client interaction while also easing lead generation and sales conversion.

According to Meta’s guidelines, interactions initiated through Click to WhatsApp ads are initially free for businesses. They can respond using template messages at no charge for the first 24 hours and continue for up to 72 hours thereafter. This period, known as free entry-point conversations, allows businesses to engage with potential customers without additional costs. However, charges may apply for promotional messages or beyond the initial timeframe, depending on regional rate cards. This makes Click to WhatsApp ads a cost-effective option compared to alternatives like QR codes or direct WhatsApp links, which may incur additional costs per click or interaction.

Key Benefits of Click to WhatsApp Ads

1. Enhanced Customer Engagement: Direct contact via WhatsApp builds a more personal relationship with customers, resulting in greater engagement.
2. Increased Lead Generation: Simplified contact techniques result in more quality leads since potential customers may quickly reach out with questions or requests.
3. Higher Conversion Rates: Personalised conversations on WhatsApp increase conversion rates by making clients feel valued and understood.
4. Convenience for Users: Given WhatsApp’s widespread use, employing it as a communication medium is extremely convenient for consumers.
5. Cost-Effective: Conversations initiated through Click to WhatsApp ads are free entry-point conversations, allowing businesses to save money on marketing interactions for the first 72 hours.

Setting Up Click to WhatsApp Ads

Prerequisites

Before you start creating Click to WhatsApp ads, ensure you have:

• A WhatsApp Business Account (WABA).
• Linked your WhatsApp account to your Facebook Page.
• Admin access to your Facebook Page or have connected your WhatsApp number to Business Manager.

Step-by-Step Guide

For Up to Six Campaign Objectives

1. Navigate to Ad Creation in Ads Manager.
2. Select Your Objective: Options include Engagement, Traffic, and Sales.
3. Set the Campaign Budget and then click Next.
4. Select Conversion Location: Choose Messaging Apps.
5. Choose WhatsApp under the Messaging Apps section.
6. Choose Ad Type: Click to message.
7. Select WhatsApp Number from the drop-down menu in the Accounts section.
8. Configure Audience, Placements, Budget, and Schedule, then click Next.
9. Select Ad Format and complete the ad setup.
10. Create Flow and Save.
11. Publish Your Ad.

For More Than Six Campaign Objectives

1. Navigate to Ad Creation in Ads Manager.
2. Choose Your Objective: Options include Traffic, Website Conversions, Messages, Reach, Brand Awareness, Engagement, or Video Views.
3. Set the Campaign Budget and proceed by clicking Next.
4. Select Ad Type: WhatsApp.
5. Connect a Page with WhatsApp or select a pre-connected Page.
6. Select WhatsApp Number from the drop-down menu in the Accounts section.
7. Configure Audience, Placements, Budget, and Schedule, then click Next.
8. Select Ad Format and complete the ad setup.
9. Publish Your Ad.

Customising Autofill Messages

Autofill messages are preset texts that display when a user starts a WhatsApp conversation with your business. Customising these messages for objectives like traffic and engagement may significantly boost customer involvement. BotSpice’s platform provides easy customisation options, allowing companies to create interesting and effective autofill messages.

Best Practices for Autofill Messages

1. Be Clear and Concise: Keep messages within the 80-character limit to ensure clarity.
2. Align with Your Brand Voice: Make sure the message reflects your brand’s tone and style.
3. Drive Engagement: Write messages that encourage users to continue the conversation.

Optimising Your Ads

Choosing the Right Objective

Choosing the right campaign objective is key. For instance, using the Messages objective can drive more conversations, increasing opportunities for conversions. Traffic or sales objectives are focused on boosting website visitors or sales. Each objective addresses specific business needs and strategies.

Setting a Realistic Budget and Duration

A campaign of seven or more days is suggested for consistent results. Meta recommends a weekly spend of at least ~$20 for optimal reach and engagement.

Targeting the Right Audience

Using broad targeting with an audience size of 2-10 million will help you reach more prospective consumers. Ensure that your targeting is in line with your company’s goals and product offerings.

Optimising the Messaging Experience

Ensure that the messaging experience is pleasant and focused towards your ultimate objective. A well-designed chat flow may greatly improve customer satisfaction and conversion rates.

Enhancing Engagement with BotSpice

Generating Leads

Click to WhatsApp ads are a great way to generate quality leads. BotSpice enables businesses to create rich in-chat experiences that include photos, videos, links, and more, making it simpler to interact with consumers who want to learn more about products or services.

Driving Sales

In addition to generating leads, Click to WhatsApp ads may assist boost sales by providing tailored shopping experiences. It allows companies to publish curated product lists and shopping cart URLs right in conversation, encouraging potential consumers to make a purchase.

Building Loyalty

Customer loyalty is vital for long-term success. Use BotSpice to provide exclusive deals, interactive chat buttons, and personalised offers over WhatsApp, keeping consumers engaged and returning for more.

Re-engaging Customers

Re-engage consumers who have abandoned their shopping carts by delivering personalised communications with incentives such as free delivery or special discounts. This can assist get them back into the sales funnel and improve conversion rates.

Conclusion

Ads that click to WhatsApp provide an excellent tool for businesses to increase consumer interaction, create leads, boost sales, and build loyalty. Businesses that integrate WhatsApp with Facebook and Instagram advertisements may build a simple yet effective communication channel with their target audience. BotSpice’s conversational AI platform simplifies the deployment and management of these ads, allowing organisations to maximise the impact of their digital marketing initiatives.